LightVision

One of Hugh Brown’s images of the Melbourne skyline features as part of the set décor of the new ABC1 production, The Gruen Transfer. It’s a weekly show hosted by comedian, Will Anderson, about the ins and outs of the advertising industry. It’s a panel format show with four talking heads from different ad agencies. If you overlook some of the one-liners from Will, there’s actually some interesting, yet brief, analysis of the concepts and psychology behind TVC’s. The term, Gruen transfer refers to the effect on shoppers in a shopping mall environment, when rational and critical thinking makes way for a state of impulse buying. Read more about this psychological effect and how retailers use it to their advantage here.