On my roadtrip from Melbourne to Sydney I was astounded at the number of fast food billboards that lined the Hume highway like a picket fence. The imagery was constant and concentrated, the powerful, subconscious psychology behind the simple messages - so clever. Those bright, inviting and ‘friendly’ pieces of communication were like sirens leading unwitting travellers to a fatty, plastic future. Well they’re no friends of mine, nor my kids!
I could picture other parents driving towards the ‘plastic factories’, stomachs rumbling, kids squirming, screaming, Aunty Marjorie knitting furiously -no wonder they get sucked in, beckoned by the juicy billboard imagery, it’s only 12 minutes away, those carbs, the processed patties… so instant, so satisfying, so now
LightVision is an exciting news feed straight from the photo editor's desk of Wildlight Photo Agency. Wildlight is an independent, Australian owned picture library featuring premium rights-managed images of places, people and lifestyle in Australia, captured by award-winning photographers from all over OZ. The LightVision name builds upon the original printed Australian photography magazines of the same name, produced by Jean-Marc Le Péchoux in 1970's Melbourne.
[Masthead Credit: Image WL330024482, by Andrew Stephenson. St Peters lane way graffiti, inner city Sydney, New South Wales, Australia]
July 23rd, 2008 at 7:14 pm
industrial printing will just get bigger with more billboards, hey it means more images from the Wildlight crew!