LightVision

The build up to PictureHouse Sydney 2008 was huge, pity the attendance wasn’t there to match it! I’d like to say a big thank you to those new and existing customers who visited the Wildlight/Photo New Zealand stand - it was great to see/meet you. All the exhibitors put on a good show and made a lot of effort for the droves of picture buyers who never came. More networking was done between competitors than prospective clients -it’s called exploring Co-opetition opportunities. The venue was great, B2 Studios, but the location for a trade show was not ideal. Advertising for the trade show should be readdressed, perhaps exhibitors need to pay more to achieve a better, locally sourced mailing list and more print advertising. Food, coffee and wine were excellent - the Wildlight stand was strategically positioned opposite the cafe/dining area - awesome! I think a more careful location for the show needs to be considered, and maybe the exhibition needs to be part of a larger trade event catering for advertising/designers. It will give the organisers plenty to think about before they leap into it next year. Asked if we would do it again for 2009, well, it depends…

Our stand looked great, thanks to Nick and Peter at DisplaySource for printing the Wildlight banner. Rob Lile at Photo New Zealand gave us great marketing support and sent their banner and quirky promo card quick smart.