LightVision

New alliance -Today we can announce that Wildlight will be distributing the Photo New Zealand collection in Australia! The Photo New Zealand (PNZ) collection features real Kiwi people, amazing scenery and enviable model-released lifestyle images, shot by leading Kiwi photographers. PNZ is a niche, premium library, that shares many core attributes with the Wildlight library. So for the best of Australia and New Zealand you can head to Wildlight. We’ll be launching the new partnership at the PictureHouse Sydney event next Wednesday 17, so pay us a visit. I’ll let you know once the Kiwi collection is available through the Wildlight website, in the meantime go here.

Pictures just in - I’m very happy to say that unlike our competitors we have not uploaded 2 million images this month. Instead we’ve uploaded premium Australian imagery by all rounder, Bill Bachman, tourism, lifestyle and housing pictures by Phil Quirk and iconic beach snapshots by Sheridan Nilsson. See the latest uploads here. Next month we’ll have a fantastic retro collection from the Rennie Ellis Photographic Archive to coincide with a four month long retrospective of Rennie’s work at the National Gallery of Victoria in Melbourne - so dust off your flares or whip into ‘Vinnies’ for some tight fluro slacks and prepare for a flashback!

PictureHouse - Visit us there….

Wildlight will be an exhibitor at the Picturehouse Australia exhibition in Sydney next week on Wednesday, 17 September. Come see us at b2 photographic studio. Unit B2, 46 - 62 Maddox Street, Alexandria, NSW

Picture buyers can register now for a free admission ticket here.

Picturehouse events offer a unique opportunity to discover new sources of imagery, meet the people you only normally contact by phone and email, and network with peers in the industry — all in one location, all in one day! Hope to see you there. We’ll try to sneak in Ernst, the pug!

Hey, don’t take photos! I’ve only been bailed up like this a couple of times, and admittedly I knew I was in the wrong - I was standing on private property taking pictures. I’ve had a few enquiries from photographers, friends and parents at my son’s school, as to what you can and can’t take pictures of without being arrested or called a ‘rock spider‘ and driven out of town. Over the past 10 years there has been such manic social anxiety and political correctness, mostly misguided, regarding the rights of a photographer and the subject. It’s absurd that there should be such uproar about privacy, just look around at all the cameras hanging from street lights and buildings, heck, even at the cafe at lunch, Jean-Marc and I were being watched. Who looks at all this footage, where is it kept? is it safe? Is it already online?

The good news is, you can photograph anything (except military installations) and anybody you like from a public space - man, woman or child. Of course there are some reasonable exceptions, you can’t photograph in an inappropriate way, or with the intention to be subversive or obscene or use a photo in a defamatory manner. In addition you can’t photograph a person for commercial use without a signed model release. Commercial use means using a person’s image to promote a product or service. No surprise; you can’t photograph on private land without permission. There is especially fierce paranoia over images of children. Two excellent articles have been written, NSW Photo Rights: Australian Street Photography Legal Rights by Andrew Nemeth BSc (Hons) LLB, the second, Photography is not a Crime by Fairfax Media contributing photographer, Jon Reid. I suggest you read them right through. They make fascinating and informative reading and go a long way to correct the misconceptions about taking pictures in public. On Andrew’s site there is also a helpful fact sheet, which summarises the rights of the subject and the photographer. I recommend everyone print it out and keep it in their camera bag, download it here. Remember this info applies to New South Wales in particular. I’ll check if there are similar handy fact sheets for the other Australian states and territories.

So from a picture library point of view, we can publish pictures of anyone on our website. If we don’t have a model release, the pictures must be marked ‘editorial only’ - our customers can then only use them in magazines, newspapers and book publishing, including online versions of these.

So what about photographing in NSW public schools? As a parent with my son in public school, this is particularly interesting. Today, I called the principal of his school and had a long conversation about photographing the students. I could gauge from the conversation that there was a lot of grey areas, and plenty of individual interpretation. The principal is kindly finding out some info from the Department of Education, and I’m going to be talking to a couple of lawyers for their views. This topic needs much more examination, I’ll post my opinion next month. Hopefully next time you go to your child’s school, you can take a camera without being stoned by the town mob! But just remember it’s a sensitive issue.

What turns you on?

We need feedback about incentives, although we’re not going to offer an incentive for your feedback! What incentives would you like to be offered? Do they really motivate you? How many iPods does anyone need? What loyalty does it gain and at who’s expense?
Some of our competitors use mp3 players, department store gift cards, tropical holidays to gain customer loyalty, however for us at Wildlight, these kind of consumer items have nothing to do with the business of licensing pictures. Other competitors also use big discounts, like buy three get the forth free — we have too, in the past, however, I feel it’s a bit crude and only a last resort. So what tickles your fancy? Basic marketing principles suggest that the incentive must have some relevance to our business and the services we provide. Some of our photographers have published high-quality books, like Richard Woldendorp and David Bettini, do you really want these? They are beautiful and will last countless more years than an iPod. Some of our photographers, like David Moore, Rennie Ellis and Phil Quirk have fine art prints collected by public galleries around the world, worth thousands, are these objects of desire? Would you like to see a valuable framed image on your wall? Is it that photography is not seen as being an art form, and particularly so now that stock pictures are worth as little as $1. Is it just a trade, if it was I’d make more money being a plumber!

In the second edition of LightVision, I ran a promo, for a signed book by Richard Woldendorp worth $50, a great book, by one of the Australia’s greatest photographers, all that was required was to write a humourous testimonial about Aussies and Wildlight. I didn’t think it was too difficult, however, I didn’t receive a single entry -not one! I’m still unsure as to why it was a resounding failure, perhaps the prize wasn’t sexy enough, perhaps it targeted the wrong demographic, or perhaps it was too much work for a low value product. My reasoning was for my customers to be creative by using some witty copy, not just to whack down the plastic and purchase. So it’s encouraged me to call for your valuable feedback on this nettlesome topic. Leave a comment below and tell me what incentive would or would not instantly make you purchase a picture licence.

New light source

G’day lightseeker, it’s been a while and there’s plenty happening at Wildlight. I’m excited to say that this is the first edition of LightVision–a must see news feed from the editor’s desk at Wildlight. It’s a terrific news source to learn more about Wildlight’s great Australian content, find out more about the people at Wildlight, our talented photographers, read our opinions and find out where to see Australian visual art. We’ll also have discussions on copyright and licencing, and hilarious promotions, interviews and updates on the whereabouts of our photographers. Because its dynamic, you can keep coming back to LightVision by subscribing to an RSS feed. Just click here to stay focused.

Featured collection

We know you’re always looking for new stuff, so we’re giving you an instant replay of some of the most recent additions to our library. There’s a big mix because our photographers have been active around Australia, committed to providing up-to-date content of Australian people and places. Here’s a mid-year sample covering the Gold Coast, RF and RM images of Melbourne and a great spread from the still warm North Coast of NSW. And just in today, amazing shots of the Illawarra, including the spectacular cliff hugging bridge along the coastline above Woolongong. Click here to see the collection now

Meet the team

There are actually real people behind the brand, Andrew, Jean-Marc and Ernst, the pug. Yes we really are ‘two and a dog’. Young fathers, except Ernst, who’s had the chop! We work in Redfern - the Paris end of course. Jean-Marc, he’s the Frenchman writing lines of code to make the whole show work, he has been busy virtualising our business so we can spend more time on the road meeting you. Meet the team now.

Exhibitions and new books

Wildlight photographer, Richard Woldendorp, has just released another quality hardcover book, Abstract Earth: a view from above, coinciding with a new exhibition at the S.H Ervin Gallery at Observatory Hill, Sydney. I went to the opening and the images were breathtaking. The unique abstract perspective afforded from the air caused many observers to guess several times before understanding the subject of the images. The exhibition runs until 3 August. Next month you’ll find out how you can win a complimentary signed copy of Richard’s book, which sells for $49.95.

Burning question
Does licence duration really matter for brochures and annual reports? I received a call from a corporate graphic designer here in Sydney who had this burning question which has been unanswered for so long. The question came at a good time as we are soon to begin the process of simplifying our licence calculator; do I hear a collective sigh of relief? He felt that the total print run was more important, and that the duration was an unrealistic component in the licence. We had recently licenced a package of nine Richard Woldendorp aerials for a corporate brochure. He felt that after the initial mailout, the finished product sat in the client foyer for an indefinite time or in a box under Wendy’s desk, slowly collecting stiletto heel damage. I have to agree with him, it’s unrealistic and unenforceable to track the licence beyond a one or two-year period. Is the end-user going to pulp the brochures just because the magic time period has expired? Are we all that organised that we send a Google calendar reminder to ourselves? Then what happens when a person leaves the company? You can see, and most probably agree that having a fixed time period for brochures and DM in general is unrealistic and should be removed from the licence.
Have you got a questions about licencing which has been bugging you? Email me.

Get in step with our Walk on the Wildside promo.

To take advantage of this once in a lifetime offer, just purchase a licence worth more than $7 before the 17th of July and you could walk down Oxford Street–darlo or paddo end, no matter–with ERNST the Pug. As you’ve undoubtedly read in Our Team, he’s a ‘deal clincher’, but out of the office he’s a chick magnet and man puller. He’ll make sure you’re the center of attention, he pulls old and young, guys and girls. Act now and we’ll even wash him before the big day! You’ll be striking up a conversation with the person of your dreams before Ernst sniffs his first pole! He’s deaf as a post and completely motivated by food, so carry a dried pig’s ear in your pocket for his undivded attention.